WAYS TO GROW YOUR STARTUP’S SOCIAL MEDIA AUDIENCE
January 31st 2020 at 8:16pm Published by sharpshooteradmin
In order for social media marketing to work, you need an audience. Unfortunately, growing an audience is also one of the most difficult tasks for businesses. Not only are you competing with other brands for your audience’s attention, but you’re also up against content from their friends and family.
No matter what stage your startup is in, you’ll want to start or continue to grow your social media audience.
The first thing you need to do is start planning and strategizing. Otherwise, you’ll fall into the trap of aimlessly publishing content and randomly engaging. When you know who you want to target and how you plan to reach them, building an audience is much easier.
Here are more tips on how to grow your social media audience:
1. Create strong social profiles and pages.
The starting point for growing your audience on any social network is strong profiles and pages for your social accounts. This requires including branded cover photos and profile photos. It also requires filling out all of your details.
2. Share quality content.
Even before your startup gets going fully, start building your audience on most networks by sharing content your target audience will enjoy.
3. Use friend-finding features.
Most networks have a way to connect you with people you know.
4. Add links to your top social accounts on your website.
You can do this by adding small square social network icons to your website’s header, footer and sidebar.
5. Add links to your top social accounts to your email signatures.
Make sure that everyone you communicate with via email knows about your startup, by adding links to your top social accounts in your email signature.
6. Cross-promote your social accounts.
That will be as simple as sending a tweet to your Twitter followers asking if they are on Pinterest, and if they are, they should follow you there, too.
7. Follow your target Twitter audience and engage with them.
Twitter allows you to follow up to 5,000 people. You can follow more after people start to follow you. When you follow people on Twitter, they get a notification that they are being followed. In addition to following people, start chatting with them.
8. Use Twitter advertising.
If you have an advertising budget, try Twitter advertising. Twitter will promote your account to your target audience members to encourage them to follow you.